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Franchise Features and Benefits

Why buy a franchise?

Some key features and benefits associated with franchising are:

Features

Industry Expertise

  • Proven and successful business system
  • Specialised training and induction
  • Operational support

Group Marketing Activities

  • Branded Marketing
  • Local Area Marketing
  • Branded Website

Intellectual Property

  • Name and logos
  • Market recognition and goodwill
  • Business format franchise system
  • Advertising formats
  • Business systems and market knowledge

Documentation

  • Franchisee Operations Manual
  • Franchise Audit Programme

Franchisee Support

  • Field visits
  • Regular reviews
  • Training and assessment
  • Quality Products