Franchise Features and Benefits
Why buy a franchise?
Some key features and benefits associated with franchising are:
Features
Industry Expertise
- Proven and successful business system
- Specialised training and induction
- Operational support
Group Marketing Activities
- Branded Marketing
- Local Area Marketing
- Branded Website
Intellectual Property
- Name and logos
- Market recognition and goodwill
- Business format franchise system
- Advertising formats
- Business systems and market knowledge
Documentation
- Franchisee Operations Manual
- Franchise Audit Programme
Franchisee Support
- Field visits
- Regular reviews
- Training and assessment
- Quality Products