Franchise Features and Benefits

Why buy a franchise?

Some key features and benefits associated with franchising are:

Features

Industry Expertise

• Proven and successful business system
• Specialised training and induction
• Operational support

Group Marketing Activities

• Branded Marketing
• Local Area Marketing
• Branded Website

Intellectual Property

• Name and logos
• Market recognition and goodwill
• Business format franchise system
• Advertising formats
• Business systems and market knowledge

Documentation

• Franchisee Operations Manual
• Franchise Audit Programme

Franchisee Support

• Field visits
• Regular reviews
• Training and assessment
• Quality Products